How We Scale B2B SaaS Companies
Through Revenue-First SEO/ GEO

by Eddie Johansson

Problems You Might Face
1
2
3
Too dependent on paid ads
You are heavily dependant on paid ads to meet marketing KPIs. There's a mix of good leads and spam. However, the cost of acquiring these leads is not sustainable.
No organic inbound leads
You might drive traffic, even lots of it. But that traffic does not convert to pipeline and revenue.
Long, expensive sales cycles
Sales starts every conversation from zero. Prospects don't know you, so reps spend time educating and building credibility instead of closing deals.
How We Solve Them
To build out an SEO/ GEO program that drives high-quality, organic SQLs that convert into revenue—we focus on four things:
1
ICP Research
Structured interviews with your sales, support, and product teams to extract unique insights they have, but haven't documented. Such as:
  • core problems your product solves
  • which outcomes it promises
  • how it delivers those outcomes
  • how it does this differently than competitors, and
  • which objections repeatedly stall deals
2
SEO/ GEO & Content Strategy
We use these insights to map out your ICP's search patterns at their highest point of intent:
  • Product category searches
  • best (category) software for (target industry)
  • Competitor searches
  • (competitor) alternatives
  • Pain point searches
  • how to reduce (pain point)
3
High-Converting Content
We write content that sounds like it came from your team, not a content mill.
Using insights from ICP research, every piece addresses real buyer questions, dismantles objections, and positions you against competitors—so prospects arrive at sales calls already leaning toward you.
4
Link-Building
The difference between ranking on page 2 and top-3? Page authority.
Through targeted outreach campaigns to industry-relevant publishers with strong authority and organic traffic, we secure backlinks that push you into the top results to maximize visibility.
What Our Clients Say
⭐⭐⭐⭐⭐
"Honestly, straight away, Exceed helped us understand what was actually possible when it came to organic search"
- Rachel Thomson
VP of Marketing, Willo
⭐⭐⭐⭐⭐
"When we started working with Exceed, we had basically no inbound demand. Now, our self-service function is performing extremely well. Their professionalism goes beyond our expectations"
- Micke Pagvalén
CEO & Founder, Buildbite
⭐⭐⭐⭐⭐
"Since we started working with Exceed, our organic visitors have increased from 3.000 a month to over 14.000 a month. We're not just seeing traffic, we're seeing 3x more signups and customers"
- Kaisa Soininen
CEO & Founder, Yogaia
Case Study
171
Total SQLs
700%
Increase in organic traffic
1700%
Increase in AI traffic
997%
Increase in keyword visibility
3,900%
Increase in top-10 rankings
"We knew SEO/ GEO usually takes time, so we weren’t expecting quick results. But Exceed surprised us. In less than a month, we’ve booked 6+ demos from both Google and ChatGPT Search - and now we’re seeing demand from completely new markets."
- Niclas Eglinger
COO & Co-founder, Awaio
Demos Booked
Traditional Search Traffic (Google, Yahoo, Bing)
AI Search Traffic (ChatGPT, Claude, Perplexity)
Organic Keyword Visibility
Case Study
339
New users
192%
Increase in organic traffic
3,800%
Increase in AI traffic
1,823%
Increase in keyword visibility
1,900%
Increase in top-10 rankings
"Since we started working with Exceed, our organic visitors have increased from 3.000 a month to over 14.000 a month. We're not just seeing traffic, we're seeing 3x more signups and customers"
- Kaisa Soininen
CEO & Founder, Yogaia
New Users
Traditional Search Traffic (Google, Yahoo, Bing)
AI Search Traffic (ChatGPT, Claude, Perplexity)
Organic Keyword Visibility
Case Study
347
Total SQLs
818%
Increase in blog traffic
857%
Increase in AI traffic
260%
Increase in keyword visibility
105%
Increase in top-10 rankings
“Finding an agency like Exceed isn’t easy. We’ve worked with others who made big promises but fell short on delivery. Exceed is different—they care about our brand as much as we do. In just a few months, we’re already seeing high-quality leads and real ROI. It’s the partnership we’ve been looking for."
- Alex Roggero
CMO & Co-founder, Crono
Demos Booked
Blog Traffic
AI Search Traffic (ChatGPT, Claude, Perplexity)
Organic Keyword Visibility
Case Study
€275K
ARR pipeline generated
1,096%
Increase in organic traffic
1,675%
Increase in AI traffic
2,700%
Increase in keyword visibility
1,900%
Increase in top-10 rankings
"When we started working with Exceed, we had basically no inbound demand. Now, our self-service function is performing extremely well. Their professionalism goes beyond our expectations"
- Micke Pagvalén
CEO & Founder, Buildbite
Pipeline Generated
Traditional Search Traffic (Google, Yahoo, Bing)
AI Search Traffic (ChatGPT, Claude, Perplexity)
Organic Keyword Visibility
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